Specialized in floor heating and snow melting
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warm the heart

Safe and secure living through heaters
We contribute to creating a healthy environment

床暖房 家族

Message from
the President

アジアスター 社長

President and Representative Director
Masaoki Takahashi

We want to deliver warmth close to nature from the feet up.

Why are Japanese houses cold? It is because the air is only warm. Air does not conduct heat as well as the far-infrared rays of a flame, which deliver heat directly. Floor heating delivers heat directly with higher thermal conductivity than air. Through its warmth, we are helping to create Japanese homes that are healthy and full of smiles.

Corporate Philosophy

Do it or don't do it, I'll do it then. If I decide to do something, I will do it thoroughly until the end. I'll do it to the extent that the customer says, "You're going to go that far? I'll do it to the extent that they say, "You're going to go that far? Because action will become a habit someday. 行動の心の持ち方
It is effort that comes from honest thought and It is best to create better results through effort. However, to say that you cannot do it even if you try is to say is not making a real effort. Because thoughts will one day become words. 思考の心の持ち方
We are committed to providing a safe and secure life through heaters as a heat source. We contribute to the creation of a healthy environment and contribute to the creation of a healthy environment We will be a company that is useful to society and warm people's hearts with sincerity.

We want to spread floor warming, the ideal heating system, throughout Japan.

Many Japanese families still use oil heaters. However, if you look around the world, you will not find many cultures that use oil heaters. For example, in Europe, people have long used steam to heat the stone in their walls with far-infrared radiation. In Asia, fireplace heat is passed under the floor to realize underfloor heating, which has now evolved.

I thought that Japan's culture of tatami mats and its inability to ensure airtightness due to its humid climate had made it a backward country in terms of heating. I wanted to change this situation, and that is how I started my company.

New floor heating
solves the problem.

Today, there are a variety of heating devices such as high-performance oil heaters, electric heaters, electric fan heaters, storage heaters, air conditioners, and floor heating systems. All of them have their advantages and disadvantages, and the heating equipment installed in each home is different. In many cases, home specialists are only able to convince clients of which heating system is best in terms of cost, and this often leads to the decision to install a new heating system. Underfloor heating is no exception. In general, underfloor heating tends to be avoided because of the high initial cost and the perceived high running costs. However, we have developed a product with twice the energy conversion efficiency of conventional ones, which reduces the initial cost and surprises industry insiders in terms of running costs. We are proud to offer one-of-a-kind floor heating systems that are safe, secure, and reliable, thanks to our unique patents, S-JET certification, and testing conducted by Better Living. In addition, because we deliver our products to house manufacturers through our own distribution channels, we are able to reduce unnecessary costs and spend more time and money on product development. Gone are the days when floor heating was considered a luxury item.

Floor heating close to
natural energy

The origin of heating is fire. Fire heats objects directly with far-infrared rays and also efficiently warms rooms by creating natural air convection. Far-infrared rays are ideal for directly warming the body. Underfloor heating is another method of directly warming the body from the feet up, similar to the "fire" principle. By studying the materials used for underfloor heating, far-infrared rays can be efficiently delivered from the feet up, providing warmth close to that of nature to your loved ones. Why do we care about warming people directly? It is because the efficiency of warming is higher than that of air heaters. A simple example is a hot spring. In a hot spring, the heat source transfers heat directly to the body, warming it immediately.

Creating Health and Smiles by
Warming Up

As we all know, warmth is a major factor in health. For example, temperature differences between rooms can impair blood circulation and cause various diseases, while temperature differences between upper and lower rooms can cause poor concentration and sensitivity to cold. Warmth is an essential element for maintaining good health, and the negative effects of temperature differences on people must be minimized. Underfloor heating is one way to achieve this.

Changing the often neglected after-sales service

While it is common for customers to contact us after the breakdown of most heating systems installed in their homes, we work with house manufacturers to contact customers when the system is nearing the end of its useful life to inquire about any defects. Although we are a manufacturer, we value the relationship with our customers. We want to contribute to the health and warmth of our customers by involving house builders as well. That is our idea.



Meet Our Employees




About Us

Company Name Asia Star Inc.
【representative Masaoki Takahashi
Location 〒990-0063 2-3-14, Yamagaemachi, Yamagata City, Yamagata Prefecture
capital stock 10 million yen
Business Manufacture and sale of floor heating systems
Manufacture and sale of snow-melting systems (roof and road heating)
Establishment December 14, 2006
Client Banks Shonai Bank
Yamagata Bank
Fukuoka Branch Office 〒811-2316 702, Daini Center Bldg. 2-4-14 Chojabaru-Nishi, Kasuya-cho, Kasuya-gun, Fukuoka, Japan

Company History
Dec. 2006 Established "Asia Star Corporation" in Tendo City, Yamagata Prefecture with capital of 3.5 million yen.
May 2007 Entered into an exclusive distributor agreement with DAEWOO ENG CO.,LTD. in Japan.
Sep. 2007 Became an agent of Sankei Kogyo Co.
Feb. 2008 Formed a business alliance with Shin Sakurai Electric Co.
Oct. 2008 Entered into a business agreement with Mitake Electronic Industry Co.
Nov. 2009 Increased capital to 5.1 million yen
May 2010 Enters into a sales consignment agreement with DAEWOO EMG CO.,LTD. for PTC floor heating systems.
Sep. 2010 Formed a business alliance with the Floor Heating Division of Sankei Kogyo Co.
Jul. 2011 Head office relocated to Takado, Yamagata City due to business expansion, and an exhibition showroom opened.
Oct. 2011 Increased capital to 10 million yen.
Jul. 2012 Enters into an agreement with HEAT TRACE LTD. of the U.K. to become the exclusive importer and distributor in Japan.
Sep. 2012 Construction permit obtained Yamagata prefectural governor permit No. 102057
May, 2013 Head office relocated to current location in Yamagata City, Yamagata Prefecture, due to business expansion.
Feb. 2015 OEM contract signed with Impression House Co.
Mar. 2016 SRO Co.,Ltd. signed a Japanese distributorship agreement with SRO Co.
Apr. 2020 OEM contract signed with SANSEI ELECTRIC CO.
Sep. 2020 OEM contract signed with MTK Co.
Underfloor Heating Construction Achievements
Yamagata City, Yamagata Prefecture Hayabusa Nursery School
Doremi Kindergarten
Construction of new Nichii Kids Yamagata Mikkamachi Nursery School
Art Child Care SED School Yamagata, Japan
Ms. Izumo Ophthalmology
pet café
Fuji Machine Office
Office of Renobase Inc.
New construction work at Mountain Cattle Store No. 2
Sagae City, Yamagata Prefecture New construction work at Yamanu Honten
Kaminoyama City, Yamagata Prefecture Towa Yakushin Yamagata Conservation Center New Construction Works
Fuji Machine Office
Tendo City, Yamagata Prefecture Tsukushi Nursery School
Myself Nursery School
Tendo Office, Tohoku Denka Kogyo Co.
Oe-cho, Yamagata Lifeline Office
Higashine City, Yamagata Prefecture Nitto Best Nursery School
Nitto Best Higashine Plant
Murayama City, Yamagata Prefecture Art Child Care Murayama Shoyo Nursery School New Construction
Obanazawa City, Yamagata Prefecture Obanazawa Certified Children's Garden
Nanyo City, Yamagata Prefecture Office of Sanko Co.
Office of Sanko Co.Aizuwakamatsu City, Fukushima Prefecture Office of Device Home Co.
Niigata City, Niigata Prefecture Niigata City, Niigata PrefectureSunflower Nursery School
Niigata Breast Clinic
Meike Aozora Ophthalmology Dept.
Chuo-ku, Niigata City Hayashi Architects & Engineers, Inc.
Gosen-shi, Niigata Special Nursing Home for the Elderly Sashiyanagi
Sanjo City, Niigata Prefecture Sanjo Hana Terrace
Himeji City, Hyogo Dear Refco Himeji
Sanjo City, Niigata Prefecture whole country
whole country 50 bedrock bath facilities
Yamagata Prefecture Housebuilders 1,500
Snow-melting construction results
Yamagata City, Yamagata Prefecture Zao Onsen Gas Co.
Ide Ophthalmology Department (Road)
Yamagata Branch (Road), Tohoku Power Generation Industry Co.
Daishin Corporation Office (Road)
Seibundo office (roof)
Kaminoyama City, Yamagata Prefecture Construction of tourist information and exchange facilities (roof)
Towa Hohoemi Nursery School (Road)
Tendo City, Yamagata Prefecture Construction of new Tsubasa no Mori Atago Nursery School (Road)
Construction of new DYNAM Yamagata Tendo store (Road)
Sato Women's Clinic (Road)
Kinoshita Equipment Co.
Higashine City, Yamagata Prefecture Daiichi Technos (Icicle prevention)
Sagae City, Yamagata Prefecture Sagae Azalea House (roof)
Mutual Transport Co.
Shinjo City, Yamagata Prefecture Hotto Motto Shinjo store (roof)
Sunny Electronics Inc. (Roof)
Nissan Prius Yamagata Sales Kanazawa (roof)
Yamagata Nissan Motor Co.
Shinjo Chamber of Commerce and Industry Hall (Kasagi Heater)
Kanayama-cho, Mogami-gun, Yamagata Hoshikawa Construction's new company building (Icicle prevention)
Oguni-cho, Yamagata Plant (roof) for Coors Tech Co.
Yonezawa City, Yamagata Prefecture Workman Yonezawa store (roof)
Wagatsuma Apartments (roof)
Oishida Town, Yamagata Prefecture Oshikiri Apartment (Roof)
Obanazawa City, Yamagata Prefecture Obanazawa Branch (roof), Yamagata Nissan Motor Co.
Nagaoka City, Niigata Prefecture NMI Sawayakaen (roof)
Niigata prefecture (Hokuriku area) Warino Children's Garden (roof)
Niigata Minamiuonuma City Ishikawa Model House (roof)
Aomori City, Aomori Prefecture Christ Church Meeting Place, Aomori Branch (Road)
Hachinohe City, Aomori Prefecture Christ Church Meeting Place, Hachinohe Branch (Road)
Akita prefecture (Tohoku area) YGF Inc. factory (Icicle prevention)
Akita City, Akita Prefecture Mr. Lawson (Road)
Tokyo Metropolitan area FC Akasaka Building (roof)
Aizuwakamatsu City, Fukushima Prefecture Aizu Sangyo Factory (Plant)

Always a warm home away from home

Please feel free to contact us for a quote, questions, or concerns.

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家族 床暖房